Israeli Chocolate Invasion Repelled
Wednesday, June 13th, 2007
When I think of Israel, I don’t think of chocolate. Max Brenner aims to change that with a blitz of new stores in the New York area. Two are already open: one in the East Village, and one on Broadway around the corner from Union Square. The atmosphere is chain-like — it looks like a fancy Starbucks, which doesn’t exactly make me feel like hanging out. But then I think it’s geared more toward people looking for a meal, not someone with a laptop who wants to nurse a coffee, as evidenced by the cluster of tall bistro tables shoved in the corner almost as an afterthought.
We ordered our standard — two double espressos. Disappointingly, they came served in two giant paper cups, a trend I will never understand or accept or forgive. They were a hair worse than okay, meaning not passable. And since we were, after all, in a chocolate shop, we got a warm chocolate cake thingy, which came in the most ridiculously huge and wasteful cardboard packaging — we were sitting right there at a table, give us a damn plate! Once we figured out how to remove the idiotic box, I cut into the cake, took a bite, and shrugged. No big deal. I mentioned it sort of tasted like ham, but not in a totally bad way, if that makes any sense. Mario thought it was fine.
I’m not surprised about the coffee. We’re talking about a chain from a country where the national coffee drink is Sanka shaken up into a gallon of milk. Ugh. But the chocolate should have been trans-frickin-scendant for all the buzz given this place, and the Willy Wonka décor. Not to mention the 2-inch cake was $7.00. A resounding “feh.”
Max Brenner, 841 Broadway, Manhattan
Mon-Thu: 8am-11pm | Fri-Sat: 8am-1am | Sun: 9am-11pm